So how do you get the ball rolling on finding quality SEO keywords? Easy! Head right on over to the search engine leader, Google, and take advantage of their free tool: Google Keyword Tool. By taking note of pertinent statistics supplied on the words that best describes your website, you’ll have a chance to not only plan your website’s overall niche from the outset, but assure yourself that you are a strong competitor among thousands. And guess what? They can and should be included when securing your domain name. This way, you only increase your success potential ratio by having your highest ranked keyword phrase as your website’s hand-picked URL!
But that is only the beginning to boosting your website’s search engine rating if you are planning on opening a fresh domain. Many of you are probably saying, “But I already HAVE a website and domain!” Don’t worry! The good news is owners with a few years under your domain’s belt are already more trusted by search engines than the ones fresh out the box. The even better news is that there is hope for your seasoned site yet. Where? In your META tags and in the optimization of your content.
Optimizing your brand new or seasoned website begins at the heart of the matter: your hard-hitting keywords. Your META tags are the first stage for search engine bots – so let’s make sure they count, shall we? List your META Keywords from the highest ranked to the lowest. Also, keep your META Description sharp and concise, explaining exactly what your site is and does. Don’t forget to have the Title tag filled out on every web page too.
Your content is even more important than your META tags because what is written is how those bots test just how relevant your website claims to be and weighs it against the competition. For each page of your website, include your two most important keywords in either your Title tag or post title. Shoot for 500 words or more in about five paragraphs in an active voice intended to communicate and connect with your target audience. Keep in mind the usage of your primary and secondary keyword at least four times throughout each page of content. Be careful not to over-saturate however; the bots can tell the difference, and so will your skeptical visitors who won’t come back.
Remember that a higher search engine rank usually does not happen overnight, but the trick is to strike the balance between purposefully optimized and well-written content. Keep in mind that search engines also judge relevancy based on traffic and external links. The site with great content is the site frequently linked and customer-trusted, dominating keyword and overall rank prominence. Got customers? Take your ratings up a few notches today!
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