In owning a small business, one may aspire to eventually have that snazzy building in a bustling location. While that may may not be immediately attainable, on-line is where the real estate battle is not won by a pricey physical location. Millions of potential customers from nearly every demographic spend an increasing amount time on the Internet each week. And for some demographics [ages 14-28] more time is spent on the internet than with any other form of media.
Next, consider that 8 of 10 people look to the internet first for information. Most could say that they “check out” a business on-line when making their decision about whether or not to do business with them. This means that the chances of someone “visiting” your website and determining the status, success, and vibrancy of your business, products or services is much more likely than someone walking into your physical building seeking more information. If your website is not targeting and communicating effectively, then you have already lost the majority of your potential audience that you are marketing towards. It is no accident that users equate visiting a web site with visiting the actual business it represents. So you want an architecturally significant building in the center of town with beautifully landscaped grounds and a lobby that drops the jaw of clients and competitors alike – How good is your Web site?
