Web User Experience: Are You Ready For The Digital Shift?

A “digital shift” — that is, an intentional move among web users from the internet’s primary use from news, information, and content to entertainment — has been occurring over a period of years, though many might be unaware of their own deliberate contribution. A major influential factor involves participatory, user-submitted content websites and application — better known as Web 2.0 — rapidly gaining an even greater prominent footing in the casual browsing of thousands of users. Due to Web 2.0’s rise to becoming a popular standard, even the usual website is now being faced with the need to accommodate evolving user expectations surrounding this paradigm more than ever before.